Integration of Business Strategy and Corporate Social Responsibility in Achieving Business Sustainability: A Study on Public Companies in the Manufacturing Sector in Indonesia

Abstrak

This study analyzes the influence of business strategy integration and corporate social responsibility (CSR) on business sustainability in manufacturing companies under the basic materials sub-sector listed on the Indonesia Stock Exchange (IDX) for the period 2022–2024. Employing a quantitative approach with multiple regression analysis on 45 company observations selected through purposive sampling, this study finds that business strategy has a positive and significant effect on business sustainability. Similarly, CSR demonstrates a positive and highly significant effect. Simultaneously, both variables exert a significant influence on business sustainability. The findings reveal that CSR contributes 2.5 times more than business strategy, indicating the necessity of stronger strategic integration between the two variables. The average level of business sustainability achievement is 74.04%, with considerable variation across companies. This study provides practical implications for corporate management to embed sustainability objectives into core strategy, and for policymakers to strengthen regulations and incentives that promote sustainable business practices.