Effect Of Product Quality, Packaging, And Halal Awareness On Consumer Satisfaction In Islamic Business Perspective (Study On Boombo Lezato Consumers In Bandar Lampung)

Abstract

This study aims to examine the effect of product quality, packaging and halal awareness on consumer satisfaction snack boombo lezato in Bandar Lampung partially and simultaneously as well as the perspective of Islamic Business. The research method used is a descriptive method with a quantitative approach, the respondents in this study were 100 consumers boombo lezato in Bandar Lampung. The results of this study are Product Quality positive effect is not significant to consumer satisfaction, Packaging positive effect and not significant to consumer satisfaction, Halal awareness positive effect and not significant to consumer satisfaction, simultaneously, product quality, packaging and halal awareness positive effect and significant to consumer satisfaction.Viewed from the perspective of Islamic Business, Consumer Satisfaction boombo lezato in Bandar Lampung city is influenced by product quality, packaging and halal awareness are in accordance with the Islamic business perspective because they meet the main principles of the concept of consumer satisfaction in Islam.