Marketing Strategy To Increase Product Sales Of CV. Yosvindo Anugerah

Abstract

Globalization and technological advancement have brought significant changes to the business world, including the growing need for effective marketing strategies. This study aims to analyze the marketing strategy of CV. Yosvindo Anugerah, a company engaged in chemical (cleaning) products, using a SWOT analysis approach. The research employs a descriptive qualitative method with data collected through interviews, observations, and documentation. The findings reveal that the company’s strengths lie in its diverse product range, competitive pricing, extensive business networks, and efficient use of production machinery. However, internal weaknesses include limited human resources, a less strategic business location, and a lack of market expansion. External opportunities include increasing demand for new products and potential market expansion into the hospitality sector. The main threat comes from overreliance on key customers. Based on the SWOT matrix analysis, the company is positioned in Quadrant I (growth), indicating a strategic position for development. Recommended strategies include product diversification, market expansion, human resource development, and digital marketing optimization to strengthen competitiveness and ensure business sustainability.