The Effect Of Shopping Experience And Consumer Confidence On The Decision To Reuse The Cod “Check First " Payment Method With Consumer Satisfaction As A Mediation Variable In The Islamic Business Perspective (Study On Shopee Application Users In Bandar La

Abstract

The development of e-commerce is drivin changes in consumer behavior with COD as the dominant payment method due to security factors, so the shopping experience, trust, and consumer satisfaction are important determinants in the decision to reuse the "check first"COD method. This study aims to analyze the effect of shopping experience and consumer confidence on the decision to reuse the COD payment method "Check first" on Shopee, both directly and through consumer satisfaction as a mediation variable, as well as from the perspective of Islamic Business. This study uses quantitative methods with SMART-PLS analysis. The results showed that the shopping experience has a negative influence on reuse decisions but a positive influence on consumer satisfaction. Consumer confidence has a positive influence on satisfaction and reuse decisions. Consumer satisfaction also has a positive influence and mediates the relationship. The decision to reuse is influenced by the level of satisfaction shaped by experience and trust, and is aligned with Islamic business principles such as honesty, trust, fairness, and mutual benefit.